UI / UX Design Research & Testing
By applying usability testing and analysis, The Improvita team ensures the right decisions are being made early in the client’s product development process.
- UX testing evaluates a user’s emotions and attitudes about using the device.
- UI testing evaluates the visual/graphic presentation of a digital device and its intended user.
- Usability testing assesses a product’s ease of use, and user satisfaction. The Improvita team uses a System Usability Scale (SUS) to score the device, providing valuable insight regarding the probability of passing Ease of Use requirements.