Improvita celebrates 5 years of empowering innovation in Human Factors
The privately-owned consulting firm has been leading the science in Human Factors testing and consulting since 2019.
MADISON, Wisc. — Improvita, Inc., an Innovenn, Inc. affiliate, is excited to announce the celebration of its 5-year anniversary. Since its inception in 2019, Improvita has been conducting comprehensive Human Factors (HF), Usability, and User Experience (UX) studies early and throughout the development process to provide pharmaceutical, medical device, and software as a medical device (SaMD) companies with the essential data necessary for FDA regulatory approval.
Improvita’s services encompass the entire product development lifecycle, from initial concept through post-market support. By leveraging extensive expertise in HF and UX, Improvita helps clients navigate the complexities of regulatory landscapes, mitigate risks, and achieve their business objectives. Having successfully completed more than 50 projects, Improvita has established itself as a trusted partner in guiding clients to bring safe and effective health products to market and beyond.
“We are incredibly grateful to our clients, dedicated employees, and supportive partners who have been integral to our success throughout this journey,” said Mary Dixon, CEO and Founder. “This anniversary signifies not only the years of hard work and determination, but also the immense potential that lies ahead as we continue to revolutionize the landscape of health and wellness.”
Improvita’s commitment to improving patients’ lives has been at the heart of its growth. With a strong focus on empathy and patient needs, the company has consistently developed solutions that address health and wellness challenges and elevate standards. “We take an empathetic approach to designing products that consider the patient’s safety, comfort and ease of use. While doing so, we collect accurate and robust data for our clients, and also provide a safe and positive experience for the patient while addressing their unmet needs”, said Jeff Horvath, Director of Human Factors.
In celebration of this significant milestone, Improvita is planning a series of commemorative events, including a book drive to support the Madison Reading Project, and a team volunteer to support Agrace, a Wisconsin nonprofit that provides hospice and supportive care to seniors. In addition, an end of year anniversary celebration will take place to provide an opportunity to reflect on the company’s journey, acknowledge the contributions of its employees, and recognize its critical partnerships with clients and collaborators.
Improvita remains committed to driving innovation and excellence in the HF and Life Sciences sector, advancing health and wellness products that are not only safe and effective, but also user-friendly and impactful. For more information, please visit our website (www.improvita.com) or contact Katie Brunner at katieb@innovenn.com.
About Improvita
Improvita, Inc. (an Innovenn, Inc. affiliate) is a HF and UX research firm that offers customized Human Factors, Usability Engineering, and User Experience (HF/UE/UX) services that address unique business needs. Improvita offers assistance throughout the product development cycle, from early insight gathering, to product design, and summative validation testing. Improvita was founded in 2019 and is headquartered in Madison, Wisconsin, USA.
